Step-by-Step Guide to Create PR Packages

Hey there! Ever wonder how some brands seem to effortlessly grab the spotlight, getting noticed by big media, cool influencers, and exciting partners? A secret weapon many use is a fantastic PR packaging and gifting! It's like a special gift that makes a lasting impression and gets people talking about what you do.

But if you're thinking, "Where do I even start with putting one together?", don't worry! You're in the right place. This easy-to-follow guide will walk you through every single step to create PR packages that not only get noticed but also get you real results.

Why Do Pr Packaging and Gifting Even Matter? (The Quick & Easy Reason!)

Before we jump into how to build these awesome packages, let's quickly chat about why they're so important. Think of PR packages as much more than just a box of cool stuff. They're a super smart way to:

• Make Friends in High Places: Build real, good relationships with important journalists, bloggers, and social media stars.

  
  

• Get People Talking: Encourage reviews, features in magazines or online, and tons of shout-outs on social media.

  
  

• Show Off Your Brand's Personality: Help everyone see what your brand is all about – its style, its values, and how professional you are.

  
  

• Boost Sales & Get You Noticed: Ultimately, these packages help more people discover your brand and get excited about what you offer!

  
  

  

  
  

Step 1: Get Clear on Your Goal & Who You're Talking To

Before you even think about what goes inside your package, you need a solid plan. This is where you set the stage for success!

What do you actually want to achieve with this PR package? Are you trying to:

• Get the word out about a new product launch?

• Boost your brand awareness?

• Reach out for a potential partnership?

• Promote an upcoming event?

  
  

Once you know your goal, it's time to figure out who you're sending it to. This is your target audience. Think specifically:

• Are you aiming for beauty bloggers who love makeup and skincare?

• Do you want to reach tech journalists interested in the latest gadgets?

• Is it for local news outlets in your community?

• Or maybe B2B partners you want to collaborate with?

  
  

  

  
  

Step 2: Set Your Budget

Before you start dreaming up all the cool things to include, it's super important to decide how much you're ready to spend on each PR package. Whether you're aiming for a simple mailer or a luxurious gift box, your budget will guide your choices.

When you're figuring out the numbers, remember to think about:

• The cost of your products or samples: What are you actually putting inside?

  
  

• Packaging materials: Boxes, tissue paper, ribbons – it all adds up!

  
  

• Shipping costs: Getting those packages to their destination.

  
  

• Any personalized touches: Think custom notes or unique add-ons.

  
  

  

  
  

Step 3: Curate Your Contents (The Goodies!)

This is where the fun begins! What amazing things will you include in your PR package?

Your Product(s): The Star of the Show!

Make sure to include your actual products! It's best to send full-sized products so recipients can really experience them. If that's not possible, generous samples are the next best thing.

Important Info to Include:

• Press Release: This is like a short news story about your big announcement. Keep it clear and to the point.

  
  

• Product Information Sheet: Give them all the details! Think key features, benefits, pricing, and where people can buy your product.

  
  

• Company Boilerplate: A brief and catchy description of your brand.

  
  

• High-Res Images: Journalists and influencers need great photos! Provide a USB drive or a QR code that links to a Google Drive folder with high-quality images of your products.

  
  

Branded Swag (Optional but Recommended!):

Want to make your package extra memorable? Add some fun branded items like pens, notebooks, stickers, or tote bags. These keep your brand top-of-mind!

A Personal Touch:

This makes a huge difference!

• Handwritten Note: A sincere, personalized message shows you care.

  
  

• Small, Relevant Gift: Think about the person you're sending it to. A nice coffee mug for a lifestyle blogger, or a plant for an eco-conscious influencer can be a thoughtful touch that aligns with your brand or their interests.

  
  

What to Avoid (No-Nos!):

• Don't overwhelm them: Too many items can feel cluttered.

  
  

• Keep it relevant: Only include things that add value.

  
  

• Check expiry dates: Never send expired or damaged products!

  
  

  

  
  

Step 4: Design Eye-Catching Packaging

Imagine getting a present – the wrapping makes it even more exciting, right? Your PR package is like a gift for the person receiving it, so making the outside look amazing is super important! It's all about making a great first impression and showing off your brand's personality.

Here's how to make your packaging pop:

• Pick the Perfect Box or Mailer: First things first, choose something strong and the right size for what you're sending. You don't want your awesome products getting squished!

  
  

• Make it Branded! This is where your brand really shines.

  • Custom Labels or Stickers: Put your logo and use your brand's colors on labels or stickers. Stick them on the outside of the box or even on the products inside.

    
    

  • Branded Butter Paper: Wrap your items in butter paper that has your logo or brand pattern. It adds a touch of class and makes everything feel more special.

    
    

  • Custom Ribbons or Twine: Tie it all together with ribbons or twine that match your brand's look. It's a small detail that makes a big difference.

    
    

• Keep Things Safe and Sound: Use things like crinkle paper, wood shavings, or those eco-friendly packing peanuts to protect your items. You want everything to arrive in perfect condition.

  
  

• Think About the "Unboxing"! This is a huge trend! Imagine someone opening your package. How can you make it fun and exciting? Maybe a little "thank you" note on top, or items arranged in a cool way. The goal is to make opening your package an experience they'll remember – and hopefully, share online!

  
  

  

  
  

Step 5: Craft Your Personalized Message

It's time to write the message that goes into your PR package. Think of this as a friendly letter. It's super important to make it personal – don't just use a general greeting!

Here's how to write a great message:

• Use their name: Make sure you spell it right!

  
  

• Show you know them: Mention something specific they've done, like an article they wrote or a video they made. For example, you could say, "I really enjoyed your recent post about [topic]." This shows you've done your research.

  
  

• Say why you're sending the package: Be clear about what you want.

  
  

• Tell them what's inside: Briefly mention the main products and why you think they'll like them.

  
  

• Ask them to do something: This is your Call to Action (CTA). Do you want them to try your product and tell people what they think? Or maybe you want them to include your product in a gift guide? Be clear about what you hope they'll do.

  
  

• Give them your contact info: Include your email, phone number, and social media links so they can easily get in touch.

  
  

• Say thank you: Always be polite and thank them for their time.

Step 6: Ship It Out!

You're almost there! It's time to send your amazing PR package on its way. Here's how to make sure it gets to its destination safely and on time:

Securely Package Everything: Imagine your package taking a bumpy ride. Will everything inside stay safe? Use bubble wrap, EVA Foam  to make sure items don't move around or get broken during their journey. A well-packed box shows you care!

Choose a Reliable Shipping Service: Don't just pick the cheapest option. Choose a shipping service that offers tracking. This way, you can see where your package is and know when it arrives. It also gives you peace of mind!

Consider Delivery Timing: Is your PR package for a special event or a product launch? If so, make sure it arrives well before the big day. It's always better for it to be early than late!

Follow Up (Politely!): After a few days, it's a good idea to send a quick email to the person you sent the package to. Just confirm they received it and offer to help if they have any questions.

Remember to be polite and not pushy. A simple, friendly check-in is all you need!

Conclusion

You have just learned how to create fantastic PR packages, and now it's time to put that knowledge to good use!

Think of it this way: making PR packages is like mixing creativity with smart planning. When you follow the steps we've talked about, you're not just sending out a product – you're sending an experience. This helps your brand, maybe even The Baxsaa Co, stand out and build strong connections with people.

So, what's next? Don't delay! Start dreaming up your next amazing PR package today and make a real splash!