Your Go-To Guide for Food Packaging: A Must-Read for B2B Food Brands

Packaging isn’t just a box or wrapper—it’s the first thing your customers see. For food brands selling to retailers, restaurants, or distributors, choosing the right packaging is critical. It protects your product, communicates your brand, and influences buying decisions.

In this guide, we’ll break down everything you need to know about food packaging boxes , paper food packaging , and custom solutions. We’ll also tackle common challenges businesses face and provide actionable advice to help you make smarter choices. Let’s dive in.

Why Does Food Packaging Matter So Much?

Think about the last time you walked into a grocery store. What caught your eye? Was it the bold colors on a cereal box? The sleek design of a frozen meal container? Or maybe it was the eco-friendly label that made you feel good about your purchase.

Here’s why food  packaging matters:

• 67% of consumers say packaging influences their purchasing decision.

  
  

• Nearly 30% of food waste is due to packaging failures.

  
  

• Retailers reject 5-10% of stock due to damaged or poorly packaged products.

  
  

These stats underline one thing: the wrong packaging can hurt your business at every level—from logistics to shelf appeal.

The Best Types of Food Packaging 

1. Food Packaging Boxes

These are a go-to option for snacks, baked goods, frozen meals, and more. They’re sturdy, versatile, and can be customized to fit your brand perfectly.

Common Problem:

“How do I make my food packaging box stand out when there are so many options on the shelf?”

Solution:

Focus on design and functionality. Use bold colors, clear labels, and unique shapes to grab attention. Adding custom touches like textures or finishes (e.g., matte or glossy) can also make your box differentiate. .

For example, companies specialize in creating designs that tell your brand’s story while standing out visually. 

Don’t underestimate the power of a well-designed food packaging box —it’s often the difference between being picked up or passed over.

2. Paper Food Packaging

Paper-based packaging is becoming a favorite for its eco-friendliness. It’s recyclable, biodegradable, and lightweight, making it a win-win for brands and consumers.

According to industry reports, the global demand for sustainable packaging will grow by 8.6% annually through 2025.

Common Problem:

“Will paper food packaging hold up during shipping or if my product gets wet?”

Solution:

Modern paper packaging is far more durable than it used to be. Many suppliers now offer reinforced options with coatings that resist grease, moisture, and tearing. 

Look for materials like PLA (a plant-based coating) that add extra protection without sacrificing sustainability.

Plus, as more consumers demand green alternatives, investing in paper food packaging positions your brand as forward-thinking. 

3. Custom Food Packaging

Custom packaging lets you tailor every detail—from size and shape to graphics and branding—to fit your product and audience.

Common Problem:

“Is custom food packaging worth the investment, especially for small orders?”

Solution:

Yes, it absolutely is—if done right. Thanks to advancements in digital printing, custom packaging is now accessible even for smaller batches. Companies offer low minimum order quantities (MOQs), so you can test designs without breaking the bank.

Custom packaging also helps you build stronger relationships with retailers. When your product arrives in a box that screams professionalism, it shows you care about quality from start to finish.

Top Trends in Food Packaging for 2025 You Can’t Ignore

To stay ahead of the curve, keep an eye on these trends:

1. Eco-Friendly Materials: Consumers are voting with their wallets, and they’re choosing brands that prioritize sustainability.

2. Smart Packaging: QR codes and NFC tags let buyers scan for recipes, nutritional info, or even reordering options.

3. Minimalist Design: Clean, simple designs resonate with younger audiences who value authenticity and clarity.

Adopting these trends not only keeps you competitive but also helps you connect with your target market on a deeper level.

How to Choose the Right Food Packaging Supplier

Your supplier plays a huge role in the success of your packaging strategy. Here’s what to look for:

• Expertise: Do they specialize in food packaging boxes or paper food packaging?

• Flexibility: Can they handle specific needs, like FSC compliance or moisture resistance?

• Scalability: Are they equipped to grow with you as your business expands?

Ask for samples, case studies, or testimonials to ensure they deliver on their promises. 

The Baxsaa Co - Custom Packaging Solutions offers food packaging boxes for various product lines such as chocolates, confectionery, sweets, 

Final Key Takeaways

Choosing the right packaging is one of the most important decisions you’ll make as a food brand. Whether you go with food packaging boxes , paper food packaging , or fully customized solutions, remember this:

• Great packaging protects your product and enhances its appeal.

• Sustainability isn’t optional—it’s expected.

• Partnering with the right supplier can save you time, money, and headaches down the road.

Take action today. Evaluate your current packaging, explore new options, and invest in solutions that align with your brand and customer expectations.

The Baxsaa Co - Custom Packaging Solutions is here to deliver with your custom food packaging needs.

FAQ's

1.  Why choosing the right food packaging material so important for my brand?

The right packaging material protects your product, enhances shelf appeal, and communicates your brand’s values. For example, eco-friendly paper food packaging can attract environmentally conscious consumers, while durable food packaging boxes ensure your product arrives in perfect condition. Poor packaging choices can lead to damaged goods, unhappy customers, and lost sales.

2. How can I make my food packaging stand out on crowded shelves?

To stand out, focus on bold designs, unique shapes, and clear branding. Customizing your food packaging box design with eye-catching colors, textures, or finishes (like matte or glossy) can grab attention. Adding storytelling elements—such as your brand’s mission or origin—can also create an emotional connection with buyers.

3. Is sustainable food packaging worth the investment for my business?

Absolutely. With over 70% of consumers preferring eco-friendly options, sustainable packaging isn’t just a trend—it’s a necessity. Using recyclable or biodegradable materials like paper food packaging can build trust with retailers and end consumers. Plus, it positions your brand as forward-thinking and responsible, which can boost loyalty and sales.

4. What should I look for when choosing a food packaging supplier?

Look for suppliers who specialize in your type of packaging (e.g., food packaging boxes , 

paper food packaging ) and can meet specific requirements like FDA compliance or moisture resistance. Check if they offer scalable solutions, transparent pricing, and high-quality samples. Reading client testimonials or case studies can also help you assess their reliability.

5. Can custom food packaging work for small batch orders looking for cost effectiveness?

Yes, thanks to advancements in digital printing, custom food packaging is now more accessible than ever. Many suppliers offer low minimum order quantities (MOQs), allowing smaller brands to test designs affordably. The Baxsaa Co specializes in cost-effective customization, making it easier for startups to compete with larger brands.